how to · Pay It Forward · Pictures · Tips · Writing

How to: Create A FB Ad

Okay, so we all know that writers need to advertise, right? Well, one great way to do this is with a Facebook Ad. Personally, I’ve been a bit of a chicken and I’ve only ever done one for my Author page. But I’ll show you how to do various styles, right here.

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An Author page Advert

Goal: to generate likes and views on your author page

Step 1: Click “Create Advert”

Go to your Author page, then select Publishing Tools, from the top menu

FB AD 1

Scroll right down to the bottom of the page and click “Create Advert”

FB AD 2

Alternative Step 1:

You can go straight to this link here – Facebook for Business – and create your ad there. It’s six and half a dozen.

Either way, you want to click “Create Advert”.

FB AD 3

Step 2: Choose your objective.

For this advert, click “Promote your Page”

FB AD 4

Fill out your details. This is the list of pages that I’m an admin for. Just choose the page you want to promote.

FB AD 5

If you want to set a limit, do that here. Just click “Show Advanced Options” (already done in this view) and click “Set a Limit”

FB AD 6

Once you’re happy, click “Continue”.

Step 3: Choose your Audience

FB AD 7

Here is where you can tweak who you’re looking to reach. Choose gender, age range, location and languages. Be as specific as you want or be as broad-range as you like. Totally up to you.

FB AD 8

A continuation of the above, you can choose people who already like your other page or people who don’t like your other pages. You can also choose your audience based on their interests – e.g. books, literature, fantasy novels.

Step 4: Set up your Budget

FB AD 9

This is where you can choose a daily budget and organise your schedule. The “estimated daily reach” is really handy. Once you make a change, this will update to show you the likely number of people your advert will reach.

Step 5: Add Media

FB AD 10

This is kind of self explanatory, but you can add images, a slideshow or a video to your advert.

Finally, Step 6: Confirm your advert

FB AD 11

This is where you can review what your advert will look like and make any small changes to the text that you want. It’s worth noting that I got a warning for this image, about there being too much text in it. :/ Make of that what you will.

Once you’re sure, click Confirm Order and Voila! you have an advert for your Facebook page.

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A Book Advert

Goal: to generate views and possible sales for your book

Follow Step 1 from above

Step 2: Choose your objective.

For this advert, click “Send people to your website”. I chose the smartURL for one of my newest books.

2nd FB AD 1

If you want to set a limit, do that here. Just click “Show Advanced Options” (already done in this view) and click “Set a Limit”. Once you’re happy, click “Continue”.

Step 3: Choose your Audience

FB AD 7

Here is where you can tweak who you’re looking to reach. Choose gender, age range, location and languages. Be as specific as you want or be as broad-range as you like. Totally up to you.

2nd FB AD 3

A continuation of the above, you can choose people who already like your other page or people who don’t like your other pages. You can also choose your audience based on their interests – e.g. books, literature, fantasy novels.

Step 4: Set up your Budget

2nd FB AD 2

This is where you can choose a daily budget and organise your schedule. The “estimated daily reach” is really handy. Once you make a change, this will update to show you the likely number of people your advert will reach.

Step 5: Format

2nd FB AD 4

This is kind of self explanatory. This is where you can play about with images, videos and how your advert will look. Everything will show up in the preview, as you tinker with it.

2nd FB AD 5

 

If you’re happy with everything, then there’s only one thing left…

Step 6: Place Order

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