Background
This is a summary of my NetGalley experience as a self-published debut author, which I believe may be of assistance to other self-publishing authors and may also be of interest to NetGalley readers.
Around the end of June 2016, I listed my ebook The Devil’s Prayer with NetGalley, to generate reviews. The entry level for a single title listing at the time was $399 (All prices are 2016 prices in USD). I chose the $599 package which in addition to the listing includes one marketing newsletter.
Over the next six months, I chose to try out the various marketing tools from the NetGalley shed. I spent a further $1,540 on a variety of NetGalley promotions, including a Category Spotlight placement, a Featured Title placement and two promotional eBlasts. At just over $2,000, (including the listing fee of $599), it is a big spend on a single title. I…
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